A Bitter-Sweet Symphony ofGrapefruit, Mint, and Lemon
Made in America, Bacio offers an effortless drinkable experience with their non-alcoholic aperitivo, inspired by the rich culinary traditions of Italy. The brand's language aims to be friendly and universal, allowing more people to discover Bacio. In Italian, apertivio means "to open"; Bacio's visual story began with a modest crayon illustration of an open grapefruit, taking the directed and subtly approach
LOGO & ILLUSTRATION
To transcend the effortless lifestyle for which Italy is famous, both the logo and other illustrations are drawn in a playful, sketchy doodle style. However, to reach a broader audience, we revised Bacio's text to express unity in details, adopting a casual, scripted style to make Bacio more approachable.
COLORS & TYPOGRAPHY
The color palette is carefully curated to harmonize with the signature grapefruit hue and blend seamlessly with other aperitivo brands. Enhancing the brand's overall image, the modern calligraphic sans serif font, Manofa, adds a contemporary, sharp, and sculptural display to Bacio's typography, reflecting Italian's influence on the brand. We created a set of icons to playfully elevate Bacio's characteristic from the typography system and cocktail glasses' shapes.
BOTTLE & PRINTS
The bottle label extends the shape of the open grapefruit and is printed on textured paper, evoking a sense of familiarity and reminiscent of summer memories. The navy hue of the label contrasts with the grapefruit hue from the liquid, creating a vibrant visual effect. Other printed materials, such as menus, coasters, and posters, are systematically designed to further enhance the intended atmosphere
