Casting a light through the lens of science: UNAVSA-17 accentuates its value and sharpens an identity system
With the theme "illuminate," UNAVSA encourages attendees to shine bright during the darkest times of the pandemic and address community issues with their own light. This year's visual identity draws inspiration from optical physics, presenting a modern interpretation of "illuminate." This strategic pivot not only fosters a cohesive and professional design system but also reinforces the event's core focus on empowerment and value.
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We deeply immersed ourselves in researching the concept of "illuminate," exploring various fields of knowledge to address its different facets and translate them into a visual language. Typically associated with optics in physics, "illuminate" delves into the intricate dynamics of light, including reflection, refraction, absorption, and transmission. These concepts examine how light interacts with different surfaces and materials, resulting in captivating visual lighting reactions. UNAVSA-17's identity embraces this concept, offering a unique perspective that diverges from the common association with "illuminate."
Union of North American Vietnamese Student Associations (UNAVSA) hosts a leadership conference uniting Vietnamese students and professionals from across North America, aiming to inspire and motivate.
The logo for "illuminate" features a stylized letter "i" transformed into a spike star. To avoid confusion between uppercase "I" and lowercase "L," the logo uses a lowercase "i." Adding a blurry edge enhances the star's illuminating effect, while typography mirrors the spike star's design, with elevated arcs in certain letters and sharpened finials. These adjustments create a cohesive logo that accurately represents the properties of light.
The unpredictable beauty of light inspires a nuanced color system, opting for gradients instead of a single hue to capture its effects fully. Each gradient represents a unique color, crafted with softer tones for a relaxed appearance. By rotating and using these gradients across applications, the brand achieves connection and cohesion in its visual identity.
