We began with an in-depth visual exploration centered around "civic engagement," uncovering concepts ranging from community to science. Inspired by these findings, we crafted a brand built on mathematical sound wave graphics, symbolizing the inner voices of each of us in this digital era. The custom logotype seamlessly integrates in a form of pixelated wave graph, perfectly reflecting this year's tagline: Catalyst for Change.

To strengthen the logo, we integrated complementary color palettes along with graphical wave motifs, utilizing various shapes and forms. Additionally, we incorporated subtle kinetic typography motion to convey the bold and youthful spirit of our generation.
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Established in 2008, the Northwest Vietnamese Student Association (NWVSA) is committed to empowering and nurturing Vietnamese students and professionals across the Northwest region. Annually, NWVSA orchestrates the Summit leadership conference, drawing constituents, members, and affiliates.