Infusing Seattle's minimal aesthetic into the transformation of Épanoui
How Are You These Days Essential (HAYTD), a science-focused brand dedicated to self-care and well-being products, commissioned me to design a new label for their existing candle, Épanoui.
The label design primarily uses typography as the main visual cue to highlight the elegant blend of English pear and white freesia notes, positioning the candle's visual appeal to be more timeless in an ever-changing market. By opting for a neutral color scheme, we emphasize simplicity in the candle's aesthetic, which is favored by local shoppers.
Photography: @Vivian Vo
TYPOGRAPHY
We chose a serif typeface to create a striking contrast against the off-white background. By intentionally mixing uppercase and lowercase letters, we maintain a curvaceous flow that enhances the romantic essence of the candle's fragrance.
Other elements are presented in a smaller size, featuring a concise sans-serif typeface and playful italics to highlight key words and prominently spotlight Épanoui. This approach adds a trendy touch while maintaining balance in the design. The label's simplicity and flexibility allow for future brand growth.
LABEL DESIGN
All the design decisions were made to keep production costs low. The chosen off-white hue delicately softens the dominant amber color of the previously produced glass. When viewed head-on, the label's length is calculated to cover the entire jar's width. Printing on textured paper fosters an intimate connection with the shopper.
